STAKEHOLDER INSIGHTS AND MARKET RESEARCH FOR GOODWILL

August, 2019

This report was the result of a three month research project I conducted for Goodwill Industries of Central Oklahoma. It was based on a portion of their Strategic Plan, Elevate the Brand Experience. I defined and executed the project by interviewing five of their different stakeholders to see what their ideal experience was and how we could create that experience for them. I defined the ideals, challenges, and how for future application.