TYSON FOOD CAMPAIGN CASE STUDY- WE'RE NOT CLUCKING AROUND

November 2018

This was a case study assignment. We took the Silver Anvil award-winning campaign that Tyson completed the year before and conducted research to analyze if they really did the best they could. From the research, we saw it was lacking, and we created something we believed to be harder hitting based on our research and analyzing the situation and their reach. This is an example of using what is called the Matrix, a style of analyzing and preparing a campaign that is used at BYU.